The Don CeSar

The Don CeSar is a 1928 Mediterranean Revival resort on St. Pete Beach known as the Pink Palace. Builder Thomas Rowe reportedly never recovered from a forbidden love affair with a Spanish opera singer named Lucinda. He died in the hotel and both are said to walk the grounds.

Guests report seeing a man and woman in period dress on the beach and fifth floor who vanish when approached. The fifth floor corridor produces cold spots and the scent of flowers. The hotel's romantic architecture and Rowe's love story make these encounters feel more poignant than frightening.

The Don CeSar operates as a full-service beachfront resort. It is a working luxury hotel — respect guest privacy. The beach and lobby are the most publicly accessible areas. Florida heat and humidity are year-round factors.

Full-service luxury beachfront resort. Active hotel with paying guests — respect privacy and hotel rules. Beach and lobby are the most publicly accessible areas. Florida heat and humidity are constant factors. Book directly for room-preference requests on reportedly active floors.